Branding
In 2020 the University of Western Australia launched its new brand position, Seek wisdom.
Over the course of that year we began developing the university’s new site theme called Masterbrand and in 2021 we launched a new homepage and top level pages to begin the site overhaul.
Warm and vibrant
Senior stakeholders directed that the digital brand needed to have closer ties to the broadcast advertising treatments and convey warmth and vibrancy.
Some American and Australian universities were selected as a north star for visuals and communication.
We injected compelling video content across our pages to showcase the stunning campus grounds, contemporary learning environments and a quality student life.
Contemporary editorial
The styles and layouts now combine a traditional editorial theme and modern web design with expressive typography, imagery and video that reinforces the brand vision, mission and personality of the ambitious mentor.
Orient for recruitment
The content for our top level pages was to prominently focus on business growth through student enrolment.
The brand story is told by reinforcing graduate outcomes, national and global rankings and rich and fulfilling student experiences.
